How it all started

Welcome to Loni’s Essentials! I am Jelonia “Loni” Rumph and I am so happy to share my products with you. I created this natural skincare line to help those—like myself—who struggle with eczema. About 12 years ago, my family started making whipped shea butter for our skin and hair. I expanded these recipes and developed soaps and other products designed to soothe sensitive skin. Therein, creating Loni’s Essentials.

This website was created to provide easy access to Loni’s Essentials products and educational resources. Check out our journal for articles ranging from hair care tips to social justice issues.